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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Flores, Constanza"
~subject:"Relationship marketing"
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Marketing letters : a journal of research in marketing
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Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
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