//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Kundenzufriedenheit
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
more ...
less ...
Online availability
All
Undetermined
26
Free
3
Type of publication
All
Article
48
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Conference paper
1
Konferenzbeitrag
1
Language
All
English
48
Author
All
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Gunasti, Kunter
2
Klink, Richard R.
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Romaniuk, Jenni
2
Rong, Chen
2
Rossiter, John R.
2
Wu, Lan
2
Aali, Abdulrahman Yousef al-
1
Abulaiti, Gulimire
1
Baghi, Ilaria
1
Baltas, George
1
Besharat, Ali
1
Blanchard, Simon J.
1
Blut, Markus
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Bosukonda, Narendra
1
Bradlow, Eric T.
1
Bradshaw, Hannah K.
1
Bucklin, Randolph E.
1
Carrillat, François A.
1
Carter, Leanne
1
Casteran, Gauthier
1
Chen, Wei-Wei
1
Chrysochou, Polymeros
1
Cohen, Justin
1
Cole, Catherine
1
Connan Guesquière, Chantal
1
D'Alessandro, Steven
1
Deighton, John
1
Dens, Nathalie
1
Devezer, Berna
1
Dommer, Sara Loughran
1
Dong, Beibei
1
Drolet, Aimee
1
Ebert, Jane
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
455
Journal of business research : JBR
359
International journal of hospitality management
205
The journal of brand management : an international journal
192
The journal of product & brand management
177
The journal of services marketing
107
Psychology & marketing
104
Journal of hospitality marketing & management
99
Cogent business & management
92
Journal of travel and tourism marketing
90
International journal of contemporary hospitality management
88
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
77
Services marketing quarterly
61
Tourism management : research, policies, practice
59
Journal of strategic marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
The service industries journal
54
Journal of the Academy of Marketing Science
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Marketing intelligence & planning
49
International journal of consumer studies
46
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
45
Journal of service management
45
The international review of retail, distribution and consumer research
44
International journal of retail & distribution management
43
International journal of retail and distribution management
43
Service business
43
International journal of electronic marketing and retailing : IJEMR
42
Journal of retailing
41
The journal of consumer marketing
41
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
41
Journal of international consumer marketing
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Journal of fashion marketing and management
39
Journal of service research : JSR
39
Journal of Islamic marketing
37
Journal of global marketing
37
Journal of marketing communications
37
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
10
of
48
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
7
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
8
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
9
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
10
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->