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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand"
~subject:"Wahrnehmung"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Wahrnehmung
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
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Theory
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Experiment
20
Advertising
19
Werbung
19
Viral marketing
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Virales Marketing
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Cognition
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Kognition
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Market research
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Marktforschung
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Internet marketing
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Online-Marketing
15
Perception
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Customer satisfaction
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Kundenzufriedenheit
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Präferenztheorie
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Theory of preferences
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Personality psychology
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Persönlichkeitspsychologie
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Preismanagement
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Pricing strategy
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Ahuvia, Aaron
2
Bagozzi, Richard P.
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Batra, Rajeev
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Liu, Maggie Wenjing
2
Pogacar, Ruth
2
Romaniuk, Jenni
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Rossiter, John R.
2
Wu, Lan
2
Yoon, Carolyn
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Ai, Yijie
1
Aribarg, Anocha
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1
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1
Bagchi, Rajesh
1
Baghi, Ilaria
1
Baltas, George
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Banerjee, Madhumita
1
Barone, Michael J.
1
Behe, Bridget
1
Besharat, Ali
1
Bhatia, Sudeep
1
Biswas, Dipayan
1
Bodapati, Anand
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Boeuf, Benjamin
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Bradlow, Eric T.
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Bradshaw, Hannah K.
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Bucklin, Randolph E.
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
288
Journal of retailing and consumer services
201
The journal of brand management : an international journal
190
The journal of product & brand management
180
Psychology & marketing
82
International journal of hospitality management
60
Asia Pacific journal of marketing and logistics
54
European journal of marketing : EJM
49
International journal of consumer studies
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
The journal of consumer marketing
45
Journal of marketing communications
42
Journal of fashion marketing and management
38
Journal of international consumer marketing
37
Journal of retailing
36
Marketing intelligence & planning
34
International journal of advertising : the review of marketing communications
32
SpringerLink / Bücher
32
Journal of marketing research : JMR
31
Marketing : ZFP ; journal of research and management
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Cogent business & management
28
Journal of promotion management : JPM
28
Journal of the Academy of Marketing Science
28
Journal of global marketing
27
Journal of promotion management : innovations in planning and applied research
27
Journal of travel and tourism marketing
27
European journal of marketing
26
Journal of marketing management : MM
26
Journal of strategic marketing
26
International journal of advertising : the quarterly review of marketing communications
25
Young consumers : insight and ideas for responsible marketers
25
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
24
Journal of marketing
24
The IUP journal of brand management : IJBRM
24
The international review of retail, distribution and consumer research
24
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ECONIS (ZBW)
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
3
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
4
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
5
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
6
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
7
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
8
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
9
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
10
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
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