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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Brand management"
~subject:"Brand"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Brand
Consumer behaviour
292
Konsumentenverhalten
292
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Markenartikel
35
Beziehungsmarketing
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Relationship marketing
27
Emotion
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Theorie
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Theory of preferences
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Ahuvia, Aaron
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Kouril, Michal
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1
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Besharat, Ali
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
416
The journal of brand management : an international journal
295
The journal of product & brand management
291
Journal of retailing and consumer services
272
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
82
International journal of hospitality management
75
Journal of marketing communications
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Journal of international consumer marketing
62
Marketing intelligence & planning
60
Journal of promotion management : innovations in planning and applied research
57
SpringerLink / Bücher
56
International journal of advertising : the review of marketing communications
54
Journal of fashion marketing and management
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
The journal of consumer marketing
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
51
Journal of marketing management : MM
51
Journal of the Academy of Marketing Science
51
Journal of promotion management : JPM
50
Journal of strategic marketing
48
International journal of consumer studies
47
Journal of global marketing
47
Journal of marketing
47
Cogent business & management
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
The IUP journal of brand management : IJBRM
42
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of international marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of advertising : the quarterly review of marketing communications
37
Journal of retailing
36
International journal of retail & distribution management
35
Journal of Islamic marketing
34
Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
2
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
3
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
4
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
7
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
8
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
9
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
10
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
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