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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Internet marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Virales Marketing
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
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Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
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Advertising
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Viral marketing
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Cognition
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Perception
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Präferenztheorie
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Theory of preferences
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Personality psychology
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Persönlichkeitspsychologie
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Pricing strategy
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Saenger, Christina
2
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1
Ashworth, Laurence
1
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Baghi, Ilaria
1
Barone, Michael J.
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Blut, Markus
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Bonatti, Alessandro
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Bosukonda, Narendra
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Connan Guesquière, Chantal
1
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1
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1
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1
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1
Enkawa, Takao
1
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1
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1
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1
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Frennea, Carly
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
252
Journal of retailing and consumer services
209
International journal of internet marketing and advertising : IJIMA
133
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Journal of marketing communications
87
International journal of hospitality management
85
International journal of advertising : the review of marketing communications
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Journal of promotion management : innovations in planning and applied research
62
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
The journal of product & brand management
59
Cogent business & management
58
Journal of internet commerce
58
International journal of electronic marketing and retailing : IJEMR
53
Psychology & marketing
50
Tourism management : research, policies, practice
46
Electronic commerce research
45
International journal of contemporary hospitality management
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of hospitality marketing & management
40
Information systems research : ISR
39
Management science : journal of the Institute for Operations Research and the Management Sciences
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
International journal of consumer studies
36
Journal of marketing
36
Journal of electronic commerce research : JECR
35
Journal of marketing research : JMR
35
Journal of the Academy of Marketing Science
34
Marketing intelligence & planning
34
Technological forecasting & social change : an international journal
34
International journal of technology marketing : IJTMkt
33
Journal of promotion management : JPM
33
European journal of marketing : EJM
32
Journal of management information systems : JMIS
32
Journal of advertising research
30
Journal of international consumer marketing
29
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ECONIS (ZBW)
28
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Social media sentiment polarization and its impact on product adoption
Zhao, Ping
;
Zhenfeng, Ma
;
Gill, Tripat
;
Ranaweera, Chatura
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014334082
Saved in:
3
Need to evaluate as a predictor of creating and seeking online word of mouth
Xu, Mengran
;
Walker Reczek, Rebecca
;
Petty, Richard E.
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014458467
Saved in:
4
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
5
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Chen, Jie
;
Fan, Wenjian
;
Wei, Junlong
;
Liu, Zunli
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10013454709
Saved in:
6
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Tipgomut, Pornchanoke
;
Paas, Leonard J.
;
McNaught, Angela
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10012793429
Saved in:
7
How limited consumption experiences affect word of mouth
Saenger, Christina
;
Thomas, Veronica L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 149-163
Persistent link: https://www.econbiz.de/10012548429
Saved in:
8
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
9
Celebrity influence on word of mouth : the interplay of power states and power expectations
Thomas, Veronica L.
;
Fowler, Kendra
;
Saenger, Christina
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 105-120
Persistent link: https://www.econbiz.de/10012229427
Saved in:
10
Using technology to bring online convenience to offline shopping
Dekimpe, Marnik G.
;
Geyskens, Inge
;
Gielens, Katrijn
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 25-29
Persistent link: https://www.econbiz.de/10012229440
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