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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Personality psychology"
~subject:"Relationship marketing"
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Personality psychology
Relationship marketing
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
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Markenartikel
35
Beziehungsmarketing
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Emotion
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Chen, Qimei
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1
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Connan Guesquière, Chantal
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
508
Journal of business research : JBR
429
International journal of hospitality management
190
Psychology & marketing
118
The journal of services marketing
118
The journal of product & brand management
111
The journal of brand management : an international journal
93
Asia Pacific journal of marketing and logistics
84
Journal of travel and tourism marketing
83
Journal of the Academy of Marketing Science
80
International journal of contemporary hospitality management
74
Journal of hospitality marketing & management
74
Cogent business & management
72
Journal of retailing
72
Journal of strategic marketing
69
European journal of marketing : EJM
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
The service industries journal
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Tourism management : research, policies, practice
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of service management
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing
56
Marketing intelligence & planning
56
International journal of consumer studies
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Services marketing quarterly
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
Journal of service research : JSR
50
International journal of retail & distribution management
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
SpringerLink / Bücher
48
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing management : MM
46
The international review of retail, distribution and consumer research
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
International journal of retail and distribution management
44
The journal of consumer marketing
43
Service business
42
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ECONIS (ZBW)
39
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
5
Can power predict consumers' preferences for aesthetic products? : the moderating role of locus of control
Xu, Mengmeng
;
Jiang, Hongyan
;
Tan, Huimin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014457866
Saved in:
6
Sad but smiling? : how the combination of happy victim images and sad message appeals increase prosocial behavior
Septianto, Felix
;
Paramita, Widya
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 91-110
Persistent link: https://www.econbiz.de/10012488855
Saved in:
7
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
8
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
9
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
10
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
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