//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Präferenztheorie"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Präferenztheorie
Relationship marketing
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
more ...
less ...
Online availability
All
Undetermined
16
Free
4
Type of publication
All
Article
40
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Language
All
English
41
Author
All
Chen, Qimei
2
Doorn, Jenny van
2
Yoon, Song-oh
2
Aali, Abdulrahman Yousef al-
1
Ahuvia, Aaron
1
Anesbury, Zac
1
Bagozzi, Richard P.
1
Batra, Rajeev
1
Becker, Jan U.
1
Bellis, Emanuel de
1
Biswas, Abhijit
1
Blut, Markus
1
Bosukonda, Narendra
1
Botti, Simona
1
Bradlow, Eric T.
1
Breugelmans, Els
1
Broniarczyk, Susan
1
Bruwer, Johan
1
Bügel, Marnix S.
1
Carroll, Ryall
1
Casteran, Gauthier
1
Chang, Sheng-Mao
1
Chiang, Tsun-Feng
1
Chrysochou, Polymeros
1
Chuang, Shih-Chieh
1
Coenen, Christian
1
Connan Guesquière, Chantal
1
Das, Neel
1
Davies, Callum
1
Dawar, Niraj
1
DeSarbo, Wayne
1
Driesener, Carl
1
Eisend, Martin
1
Epstein, Leonardo D.
1
Evanschitzky, Heiner
1
Fang, Shu
1
Flores, Constanza
1
Frennea, Carly
1
Ghosh Chowdhury, Tilottama
1
Giudicati, Gianna
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
466
Journal of business research : JBR
350
International journal of hospitality management
167
The journal of services marketing
116
The journal of product & brand management
99
Journal of the Academy of Marketing Science
79
The journal of brand management : an international journal
78
Psychology & marketing
76
Journal of retailing
73
Journal of hospitality marketing & management
72
Cogent business & management
71
Asia Pacific journal of marketing and logistics
70
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing research : JMR
54
European journal of marketing : EJM
52
Journal of marketing
52
International journal of retail & distribution management
51
Marketing intelligence & planning
51
Journal of service research : JSR
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
Services marketing quarterly
48
Tourism management : research, policies, practice
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The international review of retail, distribution and consumer research
47
International journal of internet marketing and advertising : IJIMA
44
International journal of retail and distribution management
44
SpringerLink / Bücher
44
Management science : journal of the Institute for Operations Research and the Management Sciences
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
3
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
4
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
7
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
8
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
9
Are rival team fans a curse for home team sponsors? : the moderating effects of fit, oppositional loyalty, and league sponsoring
Olson, Erik L.
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10011820361
Saved in:
10
The effect of loyalty program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->