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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Zahlungsbereitschaftsanalyse"
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Zahlungsbereitschaftsanalyse
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Experiment
20
Advertising
19
Werbung
19
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
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1
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12
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12
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English
12
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De Angelis, Matteo
1
Dogerlioglu-Demir, Kivilcim
1
Dost, Florian
1
Farsky, Mario
1
Gistri, Giacomo
1
Guo, Wenxia
1
Höfer, Björn
1
Jaeger, Sara R.
1
Klein, Jill
1
Koçaş, Cenk
1
Kroll, Eike B.
1
Lorth, Carina
1
Lusk, Jayson L.
1
Maier, Erik
1
Main, Kelley J.
1
Mantonakis, Antonia
1
McLaughlin, Leatta
1
Müller, Holger
1
Pace, Stefano
1
Pozharliev, Rumen
1
Punj, Girish
1
Romani, Simona
1
Rossi, Dario
1
Russell, Cristel
1
Russell, Dale
1
Rühle, Alexander
1
Sattler, Henrik
1
Schnittka, Oliver
1
Schwarz, Norbert
1
Spann, Martin
1
Vogt, Bodo
1
Völckner, Franziska
1
Wilken, Robert
1
Wudarzewski, Amanda
1
Yoon, Carolyn
1
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Marketing letters : a journal of research in marketing
Food policy : economics planning and politics of food and agriculture
58
Journal of retailing and consumer services
46
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
31
International journal of consumer studies
31
International journal of hospitality management
27
Journal of food products marketing
24
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
22
Energy economics
21
Journal of international food & agribusiness marketing : JIFAM
21
Journal of agricultural and applied economics : JAEE
20
Journal of behavioral and experimental economics
20
Agricultural and resource economics review : ARER
19
Journal of business research : JBR
19
Agricultural economics : the journal of the International Association of Agricultural Economists
17
Canadian journal of agricultural economics : CJAE
17
Journal of agricultural economics
15
Agricultural and Food Economics : AFE
14
American journal of agricultural economics
14
Applied economics
13
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
13
Journal of international food & agribusiness marketing
13
Psychology & marketing
13
Applied economics letters
12
The Australian journal of agricultural and resource economics
12
Agribusiness : an internat. journal
11
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
11
Journal of agricultural and applied economics
11
Journal of economic behavior & organization : JEBO
11
Telecommunications policy : the international journal of digital economy, data sciences and new media
11
Applied economic perspectives and policy
10
Aquaculture economics & management : official journal of the International Association of Aquaculture Economics and Management
10
European review of agricultural economics
10
European review of agricultural economics : ERAE
10
Journal of economic psychology : research in economic psychology and behavioral economics
10
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
10
Journal of revenue and pricing management
10
Wine Economics and Policy
10
Agribusiness : an international journal
9
International journal of contemporary hospitality management
9
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ECONIS (ZBW)
12
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1
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
2
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
3
Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Mantonakis, Antonia
;
Schwarz, Norbert
;
Wudarzewski, Amanda
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011675186
Saved in:
4
The double benefits of consumer certainty : combining risk and range effects
Maier, Erik
;
Wilken, Robert
;
Dost, Florian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 473-488
Persistent link: https://www.econbiz.de/10011399088
Saved in:
5
Seemingly incidental anchoring : the effect of incidental environmental anchors on consumers’ willingness to pay
Dogerlioglu-Demir, Kivilcim
;
Koçaş, Cenk
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 607-618
Persistent link: https://www.econbiz.de/10011399141
Saved in:
6
The relationship between consumer characteristics and willingness to pay for general online content : implications for content providers considering subscription-based business mod...
Punj, Girish
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 175-186
Persistent link: https://www.econbiz.de/10011339358
Saved in:
7
When counterfeits raise the appeal of luxury brands
Romani, Simona
;
Gistri, Giacomo
;
Pace, Stefano
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 807-824
Persistent link: https://www.econbiz.de/10009579965
Saved in:
8
To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
9
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
10
The vulnerability of defensiveness : the impact of persuasion attempts and processing motivations on trust
Guo, Wenxia
;
Main, Kelley J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 959-971
Persistent link: https://www.econbiz.de/10009684830
Saved in:
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