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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The SAGE handbook of marketing theory"
~subject:"Economics department"
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Jones, D. G. Brian
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The SAGE handbook of marketing theory
Thexis / Fachbericht für Marketing
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Journal of education for business
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The development of marketing theory and its philosophical underpinnings
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The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
2
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
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