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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Marketing management"
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Advertising effects
Marketing management
Internet marketing
106
Online-Marketing
106
Werbewirkung
65
Consumer behaviour
47
Konsumentenverhalten
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Advertising
41
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Tucker, Catherine
9
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Wilbur, Kenneth C.
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3
Jerath, Kinshuk
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Hill, Shawndra
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Lu, Shijie
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
72
International journal of advertising : the review of marketing communications
71
International journal of internet marketing and advertising : IJIMA
66
Journal of marketing communications
63
Journal of advertising research
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of promotion management : innovations in planning and applied research
41
International journal of advertising : the quarterly review of marketing communications
39
Journal of retailing and consumer services
30
Journal of marketing research : JMR
24
Journal of promotion management : JPM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Information systems research : ISR
19
Journal of internet commerce
19
Psychology & marketing
19
Journal of the Academy of Marketing Science
18
International journal of electronic commerce : IJEC
17
Marketing intelligence & planning
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
European journal of marketing : EJM
14
International journal of electronic marketing and retailing : IJEMR
14
Journal of current issues and research in advertising
13
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Electronic commerce research
12
Journal of marketing management : MM
12
Journal of retailing
12
Journal of strategic marketing
12
Young consumers : insight and ideas for responsible marketers
12
European research studies
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Cogent business & management
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
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ECONIS (ZBW)
67
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
3
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
4
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
5
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
6
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
7
Sponsorship disclosure and consumer deception : experimental evidence from native advertising in mobile search
Sahni, Navdeep S.
;
Nair, Harikesh
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 5-32
Persistent link: https://www.econbiz.de/10012183068
Saved in:
8
Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.
;
Shriver, Scott K.
;
Du, Shaoyin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10012183069
Saved in:
9
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
10
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
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