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~isPartOf:"Marktpsychologie"
~person:"Strebinger, Andreas"
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Brand image
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Strebinger, Andreas
Schweiger, Günter
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Marktpsychologie
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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SpringerLink / Bücher
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Gabler Edition Wissenschaft / Werbe- und Markenforschung
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European journal of marketing : EJM
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Marketing-mix strategies - product strategy and promotion strategy
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Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
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Schmalenbach business review : sbr
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The journal of brand management : an international journal
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The journal of product & brand management
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Werbe- und Markenforschung
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Yearbook of marketing and consumer research
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Produkt und Markenimage
Schweiger, Günter
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Strebinger, Andreas
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2007
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