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~isPartOf:"McGraw-Hill series in marketing"
~person:"Bitner, Mary Jo"
~person:"Hipp, Christiane"
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Bitner, Mary Jo
Hipp, Christiane
Zeithaml, Valarie A.
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McGraw-Hill series in marketing
International journal of services technology and management
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Journal of service research : JSR
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Business horizons
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CRIC discussion paper series
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Institut für Technologie und Innovationsmanagement - Publikationen
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Involving customers in new service development
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Moderne Dienstleistungen : Impulse für Innovation, Wachstum und Beschäftigung ; Beiträge der 6. Dienstleistungstagung des BMBF
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Practice-based innovation : insights, applications and policy implication
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Research policy : policy, management and economic studies of science, technology and innovation
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Service innovation : organizational responses to technological opportunities & market imperatives
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Services science : fundamentals, challenges and future developments
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Technik, Wirtschaft und Politik : Schriftenreihe des Fraunhofer-Instituts für Systemtechnik und Innovationsforschung
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The service industries journal
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Working paper series / Chair of Organization, Human Resource & General Management, Brandenburg University of Technology
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Services marketing
Zeithaml, Valarie A.
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Bitner, Mary Jo
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1996
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1. ed.
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