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~isPartOf:"NICPRE / National Institute for Commodity Promotion Research and Evaluation"
~subject:"Dairy industry"
~type:"book"
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Dairy industry
Advertising
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Cheese
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Gattungsmarke
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Generic brand
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Käse
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Marketing management
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Marketingmanagement
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Milchmarkt
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Milchpolitik
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Milk market
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Werbung
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Chiambalero, Chris
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Kaiser, Harry M.
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
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Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
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Chiambalero, Chris
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1999
Persistent link: https://www.econbiz.de/10001398684
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