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~isPartOf:"Psychology & marketing"
~subject:"New product development"
~subject:"USA"
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Consumer response to overstyling : balancing aesthetics and functionality in product design
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 518-525
Persistent link: https://www.econbiz.de/10010382586
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