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14th Asia-Pacific Regional Conference of the International Telecommunications Society (ITS): "Mapping ICT into Transformation for the Next Information Society", Kyoto, Japan, 24th-27th June, 2017
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Brand choice and loyalty : evidence from Swiss car registration microdata
Meier, Beat
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2020
Persistent link: https://www.econbiz.de/10012104069
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The paradox of points : theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
Köcher, Sören
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2015
Persistent link: https://www.econbiz.de/10010510846
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