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~isPartOf:"Scientific Annals of Economics and Business"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
11
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11
Brand management
4
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Brandão, Amélia Maria Pinto da Cunha
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Scientific Annals of Economics and Business
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,892
International journal of consumer studies
758
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
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Journal of marketing communications
296
International journal of retail & distribution management
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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Cogent business & management
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of fashion marketing and management
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Journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
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Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
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Journal of business ethics : JOBE
259
The journal of services marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality marketing & management
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Marketing intelligence & planning
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Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
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Journal of food products marketing
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ECONIS (ZBW)
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1
Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
4
,
pp. 495-515
Persistent link: https://www.econbiz.de/10012668053
Saved in:
2
See now, buy now model : a passport to fashion brand equity
Brandão, Amélia Maria Pinto da Cunha
;
Dourado, Pedro
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
),
pp. 33-55
Persistent link: https://www.econbiz.de/10012668165
Saved in:
3
The role of car aesthetics on consumers' decisions : an example from Romania
Tarta, Corina Paula
;
Plaias, Ioan
;
Martinez, Luis F.
; …
- In:
Scientific Annals of Economics and Business
67
(
2020
)
1
,
pp. 33-43
Persistent link: https://www.econbiz.de/10012415443
Saved in:
4
Piracy revisited : exploring music users in the age of technology dependency
Cuadrado-García, Manuel
;
Miquel-Romero, María José
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
),
pp. 25-35
Persistent link: https://www.econbiz.de/10012405972
Saved in:
5
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
6
Empirical analysis of the financial behavior of investors with brand approach (case study: Tehran Stock Exchange)
Nouri, Bagher Asgarnezhad
;
Motamedi, Samira
;
Soltani, Milad
- In:
Scientific Annals of Economics and Business
64
(
2017
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10011865954
Saved in:
7
Relationship between Spokesperson's gender and advertising color temperature in a framework of advertising effectiveness
Pilelienė, Lina
;
Grigaliūnaitė, Viktorija
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011866189
Saved in:
8
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
9
Organic food market in Poland : main characteristics and factors development
Hermaniuk, Tomasz
- In:
Scientific Annals of Economics and Business
63
(
2016
)
1
,
pp. 135-147
Persistent link: https://www.econbiz.de/10011646999
Saved in:
10
Emotional or rational? : the determination of the influence of advertising appeal on advertising effectiveness
Grigaliunaite, Viktorija
;
Pileliene, Lina
- In:
Scientific Annals of Economics and Business
63
(
2016
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
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