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Professional sports
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Sports marketing
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Dalakas, Vassilis
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Services marketing quarterly
International journal of sport management and marketing : IJSMM
157
Sport marketing quarterly : preferred journal of the Sport Marketing Association
148
International journal of sports marketing & sponsorship
128
Journal of sport management : the official journal of the North American Society of Sport Management
125
Sport management review
114
European Sport management quarterly : ESMQ
106
Journal of business research : JBR
36
Sport, Business and Management : an international journal ; SBM
24
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of strategic marketing
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Routledge international handbooks
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
The service industries journal
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ECONIS (ZBW)
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1
Fan sponsor acceptance : so, you want to join our sports in-group?
Vance, Lenny
;
Raciti, Maria
;
Lawley, Meredith
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10013546193
Saved in:
2
An examination of the current strategic marketing planning practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
Saved in:
3
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
4
Wanted : contagious gameday staff : testing the effect of smiling on fan responses
Larson, Brian V.
;
Jensen, Ricard W.
;
Wang, Yawei
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 71-79
Persistent link: https://www.econbiz.de/10011486819
Saved in:
5
Consumer misbehavior : aggressive behavior by sports fans
Shoham, Aviv
;
Dalakas, Vassilis
;
Lahav, Lia
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520738
Saved in:
6
Millennials' perceptions of spectator sports
Dotson, Michael J.
;
Clark, J. Dana
;
Suber, Michelle B.
; …
- In:
Services marketing quarterly
34
(
2013
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10009778523
Saved in:
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