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~isPartOf:"Social marketing and behaviour change : models, theory and applications"
~subject:"School of Hospitality Tourism and Marketing"
~subject:"Social marketing"
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School of Hospitality Tourism and Marketing
Social marketing
Social Marketing
9
Theorie
4
Theory
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Behaviour change
1
Consumer attitudes
1
Consumer behaviour
1
Konsumentenverhalten
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Aleti, Torgeir
9
Binney, Wayne
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Brennan, Linda
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Nguyen, Dang
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Parker, Lukas
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Social marketing and behaviour change : models, theory and applications
Edward Elgar E-Book Archive
1
Elgaronline
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
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ECONIS (ZBW)
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1
Social marketing and behaviour change: where to from here?
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 331-335)
.
2014
Persistent link: https://www.econbiz.de/10010477238
Saved in:
2
Social change models in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 279-316)
.
2014
Persistent link: https://www.econbiz.de/10010477242
Saved in:
3
‘Buying’ or ‘consumer’ behaviour decision models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 225-267)
.
2014
Persistent link: https://www.econbiz.de/10010477246
Saved in:
4
Multi-theory models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 181-198)
.
2014
Persistent link: https://www.econbiz.de/10010477256
Saved in:
5
Socio-cultural ecological models
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 121-147)
.
2014
Persistent link: https://www.econbiz.de/10010477271
Saved in:
6
Emotional models (affective models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 79-108)
.
2014
Persistent link: https://www.econbiz.de/10010477280
Saved in:
7
Behavioural models (conative models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 41-65)
.
2014
Persistent link: https://www.econbiz.de/10010477308
Saved in:
8
Rational economic models (cognitive models)
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 17-28)
.
2014
Persistent link: https://www.econbiz.de/10010477315
Saved in:
9
Theories and their uses in social marketing
Brennan, Linda
;
Binney, Wayne
;
Parker, Lukas
;
Aleti, Torgeir
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 7-14)
.
2014
Persistent link: https://www.econbiz.de/10010477319
Saved in:
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