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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Aiken, Damon"
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Customer retention
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Kundenbindung
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Social values
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
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