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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Psychology & marketing
33
Journal of business research : JBR
25
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Celebrity, convergence and transformation
5
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of customer behaviour
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Journal of international consumer marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing theory and practice
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
2
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
3
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
4
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
5
Arrest record or openly gay : the impact of athletes' personal lives on endorser effectiveness
Parker, Heidi M.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009579957
Saved in:
6
The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J.
;
Runyan, Rodney C.
;
Lear, Karen E.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 132-142
Persistent link: https://www.econbiz.de/10008667181
Saved in:
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