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~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Guerilla marketing
4
Guerilla-Marketing
4
Sport event
4
Sportveranstaltung
4
Ambush Marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Sponsoring
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Sponsorship
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Sportmarketing
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Sports marketing
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Athletes
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Canada
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Experiment
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Kanada
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Kommunikationsmedien
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Mediensektor
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Purchase Intentions
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Sportler
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USA
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United States
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ambush marketing coverage
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commercial rights holders
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marketing rights
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media bias
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media coverage
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media reporting
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media representation
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sponsorship
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team identification
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McKelvey, Steve
2
Snyder, Kevin
2
Bradish, Cheri L.
1
Brownlee, Eric
1
Burton, Nicholas
1
Greenwell, T. Christopher
1
MacIntosh, Eric W.
1
Moorman, Anita
1
Nadeau, John
1
O'Reilly, Norm
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Sandler, Dennis
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Séguin, Benoit
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
Reutlinger Diskussionsbeiträge zu Marketing und Management
8
SpringerLink / Bücher
6
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of sports marketing & sponsorship
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Markenkommunikation und Beziehungsmarketing
3
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of sport management and marketing : IJSMM
2
Jahrbuch Marketing ... : Trendthemen und Tendenzen
2
Marken- und Produktmanagement
2
Menschen, Märkte, Medien, Management : Schriftenreihe
2
Sport management review
2
Sportmanagement : SPM
2
SpringerBriefs in Business
2
Wirtschaftswissenschaftliche Diskussionspapiere
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
... für Dummies
1
Advances in the study of entrepreneurship, innovation, and economic growth
1
Advances in the study of entrepreneurship, innovation, and economic growth : a research annual
1
Ambush Marketing
1
Australasian marketing journal
1
BIT online / Innovativ : Bibliothek, Information und Technologie
1
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
EconStor Conference Papers
1
Entrepreneurial Marketing
1
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European research studies
1
Expert journal of marketing
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
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ECONIS (ZBW)
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1
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
3
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
4
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
Saved in:
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