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~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
~subject:"Social Web"
~type_genre:"Aufsatz im Buch"
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Strategic market creation : a new perspective on marketing and innovation management
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Digitale Kommunikation
5
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
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Handbook of research on integrating social media into strategic marketing
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Leitfaden Online-Marketing ; [Bd. 1]
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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Entrepreneurship marketing : principles and practice of SME marketing
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Handbook of social media management : value chain and business models in changing media markets
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Harnessing the power of social media and web analytics
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
2
Marketing analysis in sport business : global perspectives
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Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
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Social media in strategic management
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Strategic corporate communication in the digital age
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The behavioral enterprise
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WEB 2.0 : Hype oder Substanz?
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Application of gaming in new media marketing
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
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Branding and sustainable competitive advantage : building virtual presence
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Business ethics and leadership from an Eastern European, transdisciplinary context : the 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics
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Conference proceedings Trends in Business Communication 2020
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Contemporary research in e-branding
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Customer Management : Vertriebs- und Servicekonzepte der Zukunft
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Developing digital marketing : relationship perspectives
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Digital and social media marketing : a results-driven approach
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Digital transformation in business and society : theory and cases
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E-marketing ; Vol. 1
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E-marketing ; Vol. 3
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E-retailing challenges and opportunities in the global marketplace
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E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
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Emerging human and techno-human business management dynamics in a globalized environment
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Engaging consumers through branded entertainment and convergent media
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Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
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