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~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
~subject:"Wettbewerbsvorteil"
~type_genre:"Aufsatz im Buch"
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Strategic market creation : a new perspective on marketing and innovation management
Handbook of marketing strategy
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
2
Artificiality and Sustainability in Entrepreneurship : Exploring the Unforeseen, and Paving the Way to a Sustainable Future
1
Building corporate identity, image and reputation in the digital era
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Cultural and technological influences on global business
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Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm
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Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Dynamics of knowledge, corporate systems and innovation
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Enhancing customer engagement through location-based marketing
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Entrepreneurship, innovation and education : frontiers in European entrepreneurship research
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Market orientation : transforming food and agribusiness around the customer
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Measuring and managing brands
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
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Planung in kleinen und mittleren Unternehmen
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Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
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Supply chain sustainability : modeling and innovative research frameworks
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The Routledge companion to strategic marketing
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The SAGE handbook of marketing ethics
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The profit impact of marketing strategy project : retrospect and prospects
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Theory of constraints handbook
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Beyond blue oceans : implications of entry time for actors in new markets
Vangkilde, Mads
- In:
Strategic market creation : a new perspective on …
,
(pp. 210-228)
.
2008
Persistent link: https://www.econbiz.de/10003732355
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