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~isPartOf:"Strategic market creation : a new perspective on marketing and innovation management"
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Strategic market creation : a new perspective on marketing and innovation management
Kellogg on marketing : the marketing faculty of the kellog school of management
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
19
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Global information systems : the implications of culture for IS management
12
Measuring and managing brands
12
Wettbewerbsfaktor Business Software : Prozesse erfolgreich mit Software optimieren ; Berichte aus der Praxis
12
E-marketing ; Vol. 3
11
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy organization and implementation
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
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1
Reshaping markets through collective marketing strategies : lesson from the textile industry
Golfetto, Francesca
;
Rinallo, Diego
- In:
Strategic market creation : a new perspective on …
,
(pp. 97-123)
.
2008
Persistent link: https://www.econbiz.de/10003732334
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2
A new understanding of market creation : how CUBEical thinking uncovers competitive arenas within markets
Andersen, Henrik
;
Ritter, Thomas
- In:
Strategic market creation : a new perspective on …
,
(pp. 172-186)
.
2008
Persistent link: https://www.econbiz.de/10003732351
Saved in:
3
The role of unexpected market events in market creation strategies
Troilo, Gabriele
;
Vicari, Salvio
- In:
Strategic market creation : a new perspective on …
,
(pp. 187-209)
.
2008
Persistent link: https://www.econbiz.de/10003732352
Saved in:
4
Beyond blue oceans : implications of entry time for actors in new markets
Vangkilde, Mads
- In:
Strategic market creation : a new perspective on …
,
(pp. 210-228)
.
2008
Persistent link: https://www.econbiz.de/10003732355
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5
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
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6
How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
Persistent link: https://www.econbiz.de/10003732366
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7
Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard
;
Pace, Stefano
- In:
Strategic market creation : a new perspective on …
,
(pp. 313-336)
.
2008
Persistent link: https://www.econbiz.de/10003732371
Saved in:
8
Three types of firm-related online communities
Kornum, Niels
- In:
Strategic market creation : a new perspective on …
,
(pp. 337-361)
.
2008
Persistent link: https://www.econbiz.de/10003732372
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9
Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano
;
Visconti, Luca M.
- In:
Strategic market creation : a new perspective on …
,
(pp. 389-411)
.
2008
Persistent link: https://www.econbiz.de/10003732378
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