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~isPartOf:"The Oxford handbook of strategic sales and sales management"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
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Consumer behaviour
Beziehungsmarketing
8
Relationship marketing
8
Salespeople
5
Verkaufspersonal
5
Konsumentenverhalten
4
Selling
3
Verkauf
3
B-to-B-Marketing
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Business-to-business marketing
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Customer value
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Kundenwert
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Physical distribution
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English
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Dixon, Andrea L.
2
Sujan, Harish
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The Oxford handbook of strategic sales and sales management
Handbook of research on customer engagement
10
Consumer-brand relationships : theory and practice
7
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
7
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
5
Consumer brand relationships : meaning, measuring, managing
4
Customer Relationship Management : the ultimate guide to efficient use of CRM
4
Customer retention in the automotive industry : quality, satisfaction and loyalty
4
Handbook of brand relationships
4
Handbook of research on customer equity in marketing
4
Handbook of research on retailer-consumer relationship development
4
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
4
Strategies and tools for managing connected consumers
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brand management ; Vol. 2
3
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
3
Customer Experience : Forum Dienstleistungsmanagement
3
Customer engagement marketing
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Kundenzufriedenheit und Kundenbindung : Strategien und Instrumente von Finanzdienstleistern
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
3
A Research Agenda for Service Marketing
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Advances in electronic marketing
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Commodity Marketing : Strategies, Concepts, and Cases
2
Contemporary issues in digital marketing
2
Customer relationship management in electronic markets
2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Digitale Transformation des Marketing
2
E-commerce trends for organizational advancement : new applications and methods
2
Emerging issues in economics of development, business and finance
2
Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
2
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Salespeople's influence on consumers' and business buyers' goals and wellbeing
Sujan, Harish
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 403-425)
.
2011
Persistent link: https://www.econbiz.de/10008991464
Saved in:
2
Customer selection to acquire, retain, and grow
Dixon, Andrea L.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 313-343)
.
2011
Persistent link: https://www.econbiz.de/10008991488
Saved in:
3
Customer Selection to Acquire, Retain, and Grow
Dixon, Andrea L.
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885333
Saved in:
4
Salespeople’s Influence on Consumers’ and Business Buyers’ Goals and Wellbeing
Sujan, Harish
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885341
Saved in:
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