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~isPartOf:"The SAGE handbook of marketing theory"
~person:"Dholakia, Nikhilesh"
~person:"Goodstein, Ronald Charles"
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The SAGE handbook of marketing theory
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Changing the course of marketing : alternative paradigms for widening marketing theory
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Expanding disciplinary space : on the potential of critical marketing
1
Global business review
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Journal of marketing management : MM
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Research in marketing / Supplement
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Research in marketing / Supplement : an annual compilation of research
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The development of marketing theory and its philosophical underpinnings
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The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
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Technology, consumers, and marketing theory
Dholakia, Nikhilesh
;
Zwick, Detlev
;
Denegri-Knott, Janice
- In:
The SAGE handbook of marketing theory
,
(pp. 494-511)
.
2010
Persistent link: https://www.econbiz.de/10003923203
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