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~isPartOf:"The SAGE handbook of marketing theory"
~person:"Goodstein, Ronald Charles"
~person:"Tadajewski, Mark"
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Goodstein, Ronald Charles
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The SAGE handbook of marketing theory
Journal of historical research in marketing
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Marketing theory
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SAGE library in marketing
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Journal of marketing management : MM
9
Sage library in marketing
5
Critical marketing : issues in contemporary marketing
4
Historical research in marketing management
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SAGE library of marketing
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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History of marketing thought ; Volume 2
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European journal of marketing : EJM
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Qualitative marketing research : approaches, techniques and analysis
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Routledge Companions in Business, Management and Accounting
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The development of marketing theory and its philosophical underpinnings
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The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
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Critical marketing - marketing in critical condition
Firat, A. Fuat
;
Tadajewski, Mark
- In:
The SAGE handbook of marketing theory
,
(pp. 127-150)
.
2010
Persistent link: https://www.econbiz.de/10003923109
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