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~isPartOf:"The SAGE handbook of marketing theory"
~subject:"Advertising"
~subject:"History of economic thought"
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Advertising
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Hackley, Christopher E.
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Möller, K. E. Kristian
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The SAGE handbook of marketing theory
Journal of historical research in marketing
48
The history of marketing science
17
History of marketing thought ; Volume 1
12
Marketing theory
11
Journal of marketing management : MM
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
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European journal of marketing : EJM
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History of marketing thought ; Volume 3
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The development of marketing theory and its philosophical underpinnings
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Expanding disciplinary space : on the potential of critical marketing
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SAGE library of marketing
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SpringerLink / Bücher
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A twenty-first century guide to Aldersonian marketing thought
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AMS review : official publication of the Academy of Marketing Science
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Australasian marketing journal
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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European Advertising Academy
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Europäische Hochschulschriften / 5
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Modernes Marketing für Studium und Praxis
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The development of critical perspectives in marketing
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Theoretical and empirical perspectives in critical marketing studies
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Theories in marketing series
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World Scientific - Now Publishers series in business
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Advances in advertising research
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Advertising in new formats and media : current research and implications for marketers
1
Approaches to semiotics
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Beiträge zur Mikro- und zur Makroökonomik : Festschrift für Hans Jürgen Ramser ; mit 24 Tabellen
1
Bonn working papers in business administration / MA
1
Bureau of Business Research, the University of Texas / Studies in Marketing
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / School of Economics, The University of New South Wales
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Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
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2
The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian
;
Pels, Jaqueline
;
Saren, Michael
- In:
The SAGE handbook of marketing theory
,
(pp. 151-173)
.
2010
Persistent link: https://www.econbiz.de/10003923114
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