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~isPartOf:"The journal of brand management : an international journal"
~subject:"Corporate culture"
~subject:"Emotion"
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Search: subject_exact:"Persönlichkeitspsychologie"
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Corporate culture
Emotion
Personality psychology
27
Persönlichkeitspsychologie
27
Brand management
23
Markenführung
23
Consumer behaviour
20
Konsumentenverhalten
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Brand image
19
Markenimage
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Brand
11
Markenartikel
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Brand personality
5
Beziehungsmarketing
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Relationship marketing
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Brand loyalty
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Markentreue
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Social Web
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Social web
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Bibliometrics
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Bibliometrie
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Brand engagement
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Corporate social responsibility
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Cultural identity
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Football
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Fußball
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Gemeinschaft
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Geschlecht
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Kulturelle Identität
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Market research
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Marktforschung
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Personal branding
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Self-concept
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Abimbola, Temi
1
Badgaiyan, Anant Jyoti
1
Cheikhrouhou, Soumaya
1
Cronley, Maria L.
1
Dixit, Saumya
1
Gal, Steffi
1
Kardes, Frank R.
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Khandeparkar, Kapil
1
Kumar, Deepak S.
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Ladhari, Riadh
1
Morales Alvarez, Miguel
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Motiani, Manoj
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Orth, Ulrich R.
1
Penz, Elfriede
1
Pulligadda, Sanjay
1
Purani, Keyoor
1
Roy, Pinaki
1
Stöttinger, Barbara
1
Verma, Anshul
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Vinitha, V.U.
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Zaaboub, Emna
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The journal of brand management : an international journal
Journal of business research : JBR
43
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
34
Human relations
32
Journal of business ethics : JOBE
31
Journal of vocational behavior
19
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
19
Human relations : towards the integration of the social sciences
17
International journal of hospitality management
15
Journal of business and psychology
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of business venturing
13
Leadership
13
Scandinavian journal of management
13
Journal of business ethics : JBE
12
Journal of management : JOM
12
Journal of managerial psychology
11
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
11
Tourism management : research, policies, practice
11
Journal of retailing and consumer services
10
Management communication quarterly : an international journal
10
The Oxford handbook of identities in organizations
10
Entrepreneurship theory and practice : ET&P
9
European journal of marketing : EJM
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Journal of management inquiry
9
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
9
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
9
Pakistan journal of commerce and social sciences
9
Cogent business & management
8
Journal of management
8
Psychology & marketing
8
Academy of Management journal : AMJ
7
Journal of career development
7
Journal of management studies : JMS
7
Leadership & organization development journal
7
Sport management review
7
The Oxford handbook of organizational identity
7
Corporate reputation review : an international journal
6
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1
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
2
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
3
If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour
Badgaiyan, Anant Jyoti
;
Dixit, Saumya
;
Verma, Anshul
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011771423
Saved in:
4
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
5
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
6
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
7
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
8
Brand organisation identity and reputation : bold approaches to big challenges
Abimbola, Temi
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 219-220
Persistent link: https://www.econbiz.de/10009524660
Saved in:
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