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~isPartOf:"The journal of brand management : an international journal"
~subject:"Destination management"
~subject:"Markenimage"
~subject:"Tourismusregion"
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Destination management
Markenimage
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Designation of origin
15
Herkunftsbezeichnung
15
Brand management
10
Consumer behaviour
10
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10
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The journal of brand management : an international journal
Journal of travel and tourism marketing
36
Tourism management : research, policies, practice
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
33
International marketing review
32
Journal of business research : JBR
31
Journal of international consumer marketing
24
Asia Pacific journal of marketing and logistics
22
Tourism analysis : an interdisciplinary tourism & hospitality journal
21
Journal of global marketing
19
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
Journal of vacation marketing : an international journal
15
The journal of product & brand management
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of international marketing
14
Journal of vacation marketing
11
International business review : the official journal of the European International Business Academy
10
Journal of hospitality marketing & management
10
Marketing intelligence & planning
10
The journal of consumer marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
International journal of leisure and tourism marketing : IJLTM
6
Journal of fashion marketing and management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of wine business research : IJWBR
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Country of origin effect : looking back and moving forward
4
European journal of marketing : EJM
4
European research studies
4
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of emerging markets
4
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
2
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
3
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way
;
Minor, Michael
;
Felix, Reto
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Saved in:
4
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
5
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
Saved in:
6
Geographical brand and country-of-origin effects in the Chinese wine import market
Agnoli, Lara
;
Capitello, Roberta
;
Begalli, Diego
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 541-558
Persistent link: https://www.econbiz.de/10010462633
Saved in:
7
Brand equity for origin-bounded brands
Spielmann, Nathalie
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 189-201
Persistent link: https://www.econbiz.de/10010347469
Saved in:
8
Effects of geographical university names on users' perceptions
Peluso, Alessandro M.
;
Guido, Gianluigi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
Saved in:
9
Consumer perspectives of cultural branding : the case of Burberry in Taiwan
Peng, Norman
;
Chen, Annie Huiling
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 318-330
Persistent link: https://www.econbiz.de/10009428108
Saved in:
10
A (tentative) meta-analysis of the "place marketing" and "place branding" literature
Gertner, David
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 112-131
Persistent link: https://www.econbiz.de/10009380885
Saved in:
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