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~isPartOf:"The journal of brand management : an international journal"
~subject:"Humanressourcen"
~subject:"Personalmarketing"
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Humanressourcen
Personalmarketing
HR marketing
11
Brand management
9
Markenführung
9
Brand image
5
Corporate reputation
5
Firmenimage
5
Markenimage
5
Human Resource Management
4
Personalmanagement
4
Arbeitsverhalten
3
Brand architecture
3
Markenarchitektur
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Personalbeschaffung
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Recruitment
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Work behaviour
3
employer branding
3
Arbeitskräfte
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Corporate culture
2
Unternehmenskultur
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Workforce
2
employer attractiveness
2
Anforderungsprofil
1
Arbeitskräftepotenzial
1
Arbeitszufriedenheit
1
Bibliometrics
1
Bibliometrie
1
CSR
1
Co-creation
1
Communication as constitutive of brands
1
Communicative labour
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Dienstleistungsmarketing
1
Emerging economies
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Employee narratives
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1
Employment
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Grace, Debra
2
Bonaiuto, Marino
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Burmann, Christoph
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Büttner, Marion
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Chaudhary, Manoj J.
1
Chiba, Manoj
1
Dominicis, Stefano de
1
Elving, Wim J. L.
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Funk, Daniel C.
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Golant, Benjamin D.
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Hansen, Heidi
1
King, Ceridwyn
1
Kissel, Patrick
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Kleyn, Nicola
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Liiia, Laura
1
Lizzani, Gabriele
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Maagaard, Cindie Aaen
1
Meeusen, Kalta
1
Morokane, Pride
1
Moroko, Lara
1
Mosley, Richard
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Piehler, Rico
1
Rai, Purvi
1
Rodríguez-Cánovas, Belén
1
Saini, Gordhan K.
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Schleiter, Astrid Jensen
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Schoonderbeek, Jan-Willem
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The journal of brand management : an international journal
SpringerLink / Bücher
60
The international journal of human resource management
53
Human resource management
29
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
29
Research in personnel and human resources management
26
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
23
Journal of business research : JBR
20
Journal of human resource costing & accounting : JHRCA
19
Emerald insight
18
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Human resource management review
17
International journal of human resource management
17
Asia Pacific business review
16
Industrial relations : a journal of economy & society
16
Human resource development international : enhancing performance, learning and integrity
15
Personalwirtschaft : das Magazin für den Job HR
15
Advances in developing human resources : ADHR
14
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
14
Performance management systems : a global perspective
13
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Springer eBook Collection
13
Zeitschrift für Personalforschung : ZfP
13
Business horizons
12
European research studies
12
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
12
Quantitative multidisciplinary approaches in human capital and asset management
12
The Academy of Management review : AMR
12
Employer brand management : Arbeitgebermarken aufbauen und steuern
11
Journal of intellectual capital
11
Journal of knowledge management
11
Journal of world business : JWB
11
Personal : Zeitschrift für Human Resource Management
11
Problems and perspectives in management : PPM ; international research journal
11
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
11
Strategic management journal
11
Academy of Management journal : AMJ
10
Administrative Sciences : open access journal
10
Europäische Hochschulschriften / 5
10
Human systems management : HSM
10
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ECONIS (ZBW)
11
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1
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
2
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
3
Managing employer brand attributes to attract potential future leaders
Bonaiuto, Marino
;
Dominicis, Stefano de
;
Liiia, Laura
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 779-792
Persistent link: https://www.econbiz.de/10010234926
Saved in:
4
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
5
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Saved in:
6
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
7
The war for talent? : the relevance of employer branding in job advertisements for becoming an employer of choice
Elving, Wim J. L.
;
Westhoff, Jorinde J. C.
;
Meeusen, Kalta
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 355-373
Persistent link: https://www.econbiz.de/10009741815
Saved in:
8
Employee brand equity : scale development and validation
King, Ceridwyn
;
Grace, Debra
;
Funk, Daniel C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 268-288
Persistent link: https://www.econbiz.de/10009428111
Saved in:
9
Bringing the corporate brand to life : the brand manager as practical author
Golant, Benjamin D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10009688904
Saved in:
10
Employer branding and market segmentation
Moroko, Lara
;
Uncles, Mark D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 181-196
Persistent link: https://www.econbiz.de/10003930095
Saved in:
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