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~isPartOf:"The journal of consumer marketing"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Brand attitude"
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Brand attitude
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The journal of consumer marketing
Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
19
The journal of product & brand management
12
Asia Pacific journal of marketing and logistics
8
Marketing intelligence & planning
4
International journal of hospitality management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
European journal of marketing : EJM
2
International journal of contemporary hospitality management
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Journal of air transport management
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Arts marketing : an international journal ; AM
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Asia marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Ethics, social responsibility and sustainability in marketing
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European research on management and business economics
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International journal of public sector management
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International journal of retail & distribution management
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International journal of retail and distribution management
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International marketing review
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of communication management
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Journal of consumer marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic interaction and coordination
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Journal of fashion marketing and management
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ECONIS (ZBW)
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Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao
;
Kumar, Arvind
;
Rao, Bramhani
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Saved in:
2
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
3
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
4
Communicating across age-groups : variance in consumer attitudes from tweenagers to adults
Sharma, Ruppal Walia
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10011443570
Saved in:
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