//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of consumer marketing"
~person:"Corneille, Olivier"
~subject:"Brand evaluation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand evaluation
Advertising
1
Advertising effects
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Goals
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Over-satiation
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Corneille, Olivier
Herrmann, Jean-Luc
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Veloutsou, Cleopatra
1
Vermeulen, Christophe
1
Published in...
All
The journal of consumer marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->