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~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
~subject:"Brand awareness"
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Brand attitude
Brand awareness
Brand management
52
Markenführung
52
Consumer behaviour
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Konsumentenverhalten
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Brand image
42
Markenimage
42
Brand
28
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International marketing
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Internationales Marketing
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Aurand, Timothy W.
1
Cobbs, Joe
1
Cui, Geng
1
Groza, Mark D.
1
Jensen, Jonathan A.
1
Krishnan, Vijaykumar
1
Lai, Lei
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Munnukka, Juha
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Sullivan, Ursula Y.
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Toivonen, Hanna
1
Turner, Brian A.
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Uusitalo, Outi
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Yuan, Denghua
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The journal of consumer marketing
Journal of business research : JBR
21
The journal of product & brand management
17
Marketing intelligence & planning
10
Asia Pacific journal of marketing and logistics
9
Journal of retailing and consumer services
7
European journal of marketing : EJM
5
International journal of hospitality management
4
The journal of brand management : an international journal
4
African journal of business and economic research : AJBER
3
International journal of contemporary hospitality management
3
Journal of air transport management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Technological forecasting & social change : an international journal
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
International journal of retail & distribution management
2
Journal of Islamic marketing
2
Journal of hospitality and tourism insights
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Journal of international consumer marketing
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Journal of internet commerce
2
Journal of promotion management : innovations in planning and applied research
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Management research review
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Tourism review : the official journal of the AIEST
2
Young consumers : insight and ideas for responsible marketers
2
4OR : a quarterly journal of operations research
1
AMS review : official publication of the Academy of Marketing Science
1
Arts marketing : an international journal ; AM
1
Asia marketing journal
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Cogent business & management
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
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ECONIS (ZBW)
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Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
2
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
3
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
4
The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
Saved in:
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