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~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
~subject:"Confidence"
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Brand attitude
Confidence
Brand management
52
Markenführung
52
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
42
Markenimage
42
Brand
28
Markenartikel
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Personality psychology
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International marketing
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Internationales Marketing
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2
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Dash, Satya Bhushan
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Descotes, Raluca Mogos
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Lai, Lei
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Mookerjee, Amit
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Munnukka, Juha
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Pauwels-Delassus, Veronique
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Toivonen, Hanna
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The journal of consumer marketing
Journal of business research : JBR
35
The journal of product & brand management
28
Journal of retailing and consumer services
20
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
12
The journal of brand management : an international journal
12
Marketing intelligence & planning
9
Journal of international consumer marketing
7
Journal of hospitality marketing & management
6
Journal of internet commerce
6
Cogent business & management
5
European journal of marketing : EJM
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing letters : a journal of research in marketing
5
International journal of contemporary hospitality management
4
International journal of electronic marketing and retailing : IJEMR
4
International journal of retail & distribution management
4
Inventi impact: retailing & consumer services
4
Journal of Islamic marketing
4
Journal of air transport management
4
Journal of global marketing
4
Journal of marketing communications
4
Journal of marketing management : MM
4
Pakistan journal of commerce and social sciences
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Economic research
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
International review on public and non-profit marketing
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing for higher education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of vacation marketing
3
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
2
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
3
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha
;
Dash, Satya Bhushan
;
Mookerjee, Amit
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Saved in:
4
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
5
The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
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