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~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
~subject:"Handelsmarke"
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Brand attitude
Handelsmarke
Brand management
52
Markenführung
52
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
42
Markenimage
42
Brand
28
Markenartikel
28
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
8
Werbewirkung
8
Brands
6
Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Brand loyalty
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Markentreue
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USA
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United States
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Werbung
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Brand equity
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Brand extension
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Brand personality
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Branding
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Confidence
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Designation of origin
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France
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Frankreich
3
Herkunftsbezeichnung
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International marketing
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Internationales Marketing
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Markentransfer
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Store brand
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Vertrauen
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Brand awareness
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Brand evaluation
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Brand love
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Beneke, Justin
1
Cui, Geng
1
Gendel-Guterman, Hanna
1
Lai, Lei
1
Levy, Shalom
1
Mayer, Peter
1
Munnukka, Juha
1
Toivonen, Hanna
1
Uusitalo, Outi
1
Vambery, Robert G.
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Yuan, Denghua
1
Zimmerman, Natalia
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The journal of consumer marketing
Journal of retailing and consumer services
37
Journal of business research : JBR
30
The journal of product & brand management
25
International journal of retail & distribution management
17
SpringerLink / Bücher
17
Journal of retailing
11
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
Asia Pacific journal of marketing and logistics
8
Gabler Edition Wissenschaft
8
International journal of production economics
8
Springer Proceedings in Business and Economics
8
The journal of brand management : an international journal
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
European journal of marketing : EJM
7
Report / Marketing Science Institute
6
Research
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Innovatives Markenmanagement
5
Journal of food products marketing
5
Marketing intelligence & planning
5
Springer eBook Collection
5
International journal of retail and distribution management
4
Journal of international consumer marketing
4
Journal of the Academy of Marketing Science
4
Springer eBook Collection / Business and Economics
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Australasian marketing journal
3
Gabler Research
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of hospitality management
3
International marketing review
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of agricultural & food industrial organization
3
Journal of euromarketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
5
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1
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
2
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
3
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
4
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter
;
Vambery, Robert G.
- In:
The journal of consumer marketing
30
(
2013
)
2
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Saved in:
5
Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of consumer marketing
30
(
2013
)
7
,
pp. 553-562
Persistent link: https://www.econbiz.de/10010232016
Saved in:
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