//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
~subject:"Markenartikel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand attitude
Markenartikel
Brand management
52
Markenführung
52
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
42
Markenimage
42
Brand
28
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
8
Werbewirkung
8
Brands
6
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising
4
Brand loyalty
4
Markentreue
4
USA
4
United States
4
Werbung
4
Brand equity
3
Brand extension
3
Brand personality
3
Branding
3
Confidence
3
Designation of origin
3
France
3
Frankreich
3
Handelsmarke
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Markentransfer
3
Store brand
3
Vertrauen
3
Brand awareness
2
Brand evaluation
2
Brand love
2
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
29
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
Conference paper
2
Konferenzbeitrag
2
Language
All
English
29
Author
All
Black, William C.
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Astakhova, Marina
1
Aurand, Timothy W.
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Brandstätter, Marion
1
Carsana, Laurence
1
Castaño, Raquel
1
Corneille, Olivier
1
Cui, Geng
1
Dash, Satya Bhushan
1
Descotes, Raluca Mogos
1
Dianoux, Christian
1
Dorner, Florian
1
Fabrize, Robert O.
1
Fetscherin, Marc
1
Flurry, Laura Ann
1
Foscht, Thomas
1
Gendel-Guterman, Hanna
1
Groza, Mark D.
1
Guzman, Francisco
1
Hai Chung Pham
1
Hammerl, Manfred
1
Jackson, Paul R.
1
Jolibert, Alain
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Katsanis, Lea Prevel
1
Keel, Astrid Lei
1
Krishnan, Vijaykumar
1
Lai, Lei
1
Leonard, Erica
1
Levy, Shalom
1
Lysonski, Steven
1
Mayer, Peter
1
Mookerjee, Amit
1
Moriuchi, Emi
1
more ...
less ...
Published in...
All
The journal of consumer marketing
Journal of business research : JBR
239
The journal of brand management : an international journal
231
The journal of product & brand management
192
Journal of retailing and consumer services
140
European journal of marketing : EJM
57
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
SpringerLink / Bücher
41
Marketing intelligence & planning
38
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
International journal of hospitality management
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
European journal of marketing
27
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of strategic marketing
27
Brands and branding
26
Journal of the Academy of Marketing Science
26
Journal of fashion marketing and management
25
Journal of promotion management : JPM
25
Business horizons
24
International journal of consumer studies
24
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing management : MM
23
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
Journal of global marketing
22
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of market research
20
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Qualitative market research : an international journal
19
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
2
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
3
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
4
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
5
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
6
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
7
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
8
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
9
Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred
;
Dorner, Florian
;
Foscht, Thomas
; …
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
Saved in:
10
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->