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~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
~subject:"Relationship marketing"
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Brand attitude
Relationship marketing
Brand management
52
Markenführung
52
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
42
Markenimage
42
Brand
28
Markenartikel
28
Beziehungsmarketing
12
Advertising effects
8
Werbewirkung
8
Brands
6
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising
4
Brand loyalty
4
Markentreue
4
USA
4
United States
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4
Brand equity
3
Brand extension
3
Brand personality
3
Branding
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3
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3
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Handelsmarke
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
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Markentransfer
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Store brand
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Vertrauen
3
Brand awareness
2
Brand evaluation
2
Brand love
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English
14
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Veloutsou, Cleopatra
2
Astakhova, Marina
1
Bruwer, Johan
1
Castaño, Raquel
1
Cui, Geng
1
Descotes, Raluca Mogos
1
Fetscherin, Marc
1
Gurău, Călin
1
Guzman, Francisco
1
Hamilton, Mitchell
1
Johnson, Ray
1
Kaltcheva, Velitchka D.
1
Kennedy, Eric
1
Lai, Lei
1
McAlonan, Alan
1
Munnukka, Juha
1
Pauwels-Delassus, Veronique
1
Perez, Maria Eugenia
1
Poon, Patrick
1
Rohm, Andrew J.
1
Solem, Birgit Andrine Apenes
1
Swimberghe, Krist R.
1
Toivonen, Hanna
1
Uusitalo, Outi
1
Wooldridge, Barbara Ross
1
Xie, Lishan
1
Yuan, Denghua
1
Zhang, Wenxuan
1
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The journal of consumer marketing
Journal of business research : JBR
150
The journal of product & brand management
108
Journal of retailing and consumer services
105
The journal of brand management : an international journal
86
International journal of hospitality management
44
Asia Pacific journal of marketing and logistics
33
Marketing intelligence & planning
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Cogent business & management
26
Journal of promotion management : innovations in planning and applied research
26
Psychology & marketing
26
European journal of marketing : EJM
23
International journal of contemporary hospitality management
22
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
The journal of services marketing
14
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of the Academy of Marketing Science
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of international consumer marketing
11
Journal of internet commerce
11
Journal of marketing analytics : JMA
11
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ECONIS (ZBW)
14
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1
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
2
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
3
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
4
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
5
Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
Saved in:
6
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
7
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
8
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
9
The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
Saved in:
10
A matter of love : consumers' relationships with original brands and their conterfeits
Castaño, Raquel
;
Perez, Maria Eugenia
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 475-482
Persistent link: https://www.econbiz.de/10010459756
Saved in:
1
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