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~isPartOf:"The journal of consumer marketing"
~subject:"Brand attitude"
~subject:"Werbewirkung"
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Search: "Markenpolitik"
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Brand attitude
Werbewirkung
Brand management
52
Markenführung
52
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
42
Markenimage
42
Brand
28
Markenartikel
28
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
8
Brands
6
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising
4
Brand loyalty
4
Markentreue
4
USA
4
United States
4
Werbung
4
Brand equity
3
Brand extension
3
Brand personality
3
Branding
3
Confidence
3
Designation of origin
3
France
3
Frankreich
3
Handelsmarke
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Markentransfer
3
Store brand
3
Vertrauen
3
Brand awareness
2
Brand evaluation
2
Brand love
2
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5
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Article
9
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9
Aufsatz in Zeitschrift
9
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English
9
Author
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Herrmann, Jean-Luc
2
Bhaduri, Gargi
1
Cobbs, Joe
1
Corneille, Olivier
1
Cui, Geng
1
Dianoux, Christian
1
Jackson, Paul R.
1
Jensen, Jonathan A.
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Keel, Astrid Lei
1
Lai, Lei
1
Mittal, Vikas
1
Moriuchi, Emi
1
Munnukka, Juha
1
Padgett, Daniel
1
Toivonen, Hanna
1
Turner, Brian A.
1
Uusitalo, Outi
1
Vermeulen, Christophe
1
Walsh, Michael F.
1
Walsh, Patrick
1
Winterich, Karen Page
1
Yuan, Denghua
1
Zeitoun, Helen
1
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Published in...
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The journal of consumer marketing
Journal of business research : JBR
62
The journal of product & brand management
41
International journal of advertising : the review of marketing communications
40
Journal of marketing communications
38
International journal of advertising : the quarterly review of marketing communications
29
The journal of brand management : an international journal
26
Journal of promotion management : JPM
25
Psychology & marketing
23
Journal of promotion management : innovations in planning and applied research
21
Journal of advertising research
19
Journal of retailing and consumer services
19
SpringerLink / Bücher
19
International journal of internet marketing and advertising : IJIMA
18
Asia Pacific journal of marketing and logistics
15
Marketing : ZFP ; journal of research and management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing letters : a journal of research in marketing
12
Marketing intelligence & planning
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European journal of marketing : EJM
8
International journal of hospitality management
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing research : JMR
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of contemporary hospitality management
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of global marketing
7
Journal of international consumer marketing
7
Research
7
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
2
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
3
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
4
Sorry seems to be the hardest word : consumer reactions to self-attributions by firms apologizing for a brand crisis
Yuan, Denghua
;
Cui, Geng
;
Lai, Lei
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10011523228
Saved in:
5
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
6
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
7
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
8
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
9
How re-designing angular logos to be rounded shapes brand attitude : consumer brand commitment and self-construal
Walsh, Michael F.
;
Winterich, Karen Page
;
Mittal, Vikas
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 438-447
Persistent link: https://www.econbiz.de/10009407562
Saved in:
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