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~isPartOf:"The journal of consumer marketing"
~subject:"Brand evaluation"
~subject:"Brand loyalty"
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Brand evaluation
Brand loyalty
Brand management
52
Markenführung
52
Consumer behaviour
44
Konsumentenverhalten
44
Brand image
42
Markenimage
42
Brand
28
Markenartikel
28
Beziehungsmarketing
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Relationship marketing
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Werbewirkung
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Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Markentreue
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USA
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Brand equity
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Brand extension
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Brand personality
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Branding
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Handelsmarke
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3
International marketing
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Internationales Marketing
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Markentransfer
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2
Brand love
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Astakhova, Marina
1
Corneille, Olivier
1
Fetscherin, Marc
1
Herrmann, Jean-Luc
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Solem, Birgit Andrine Apenes
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Swimberghe, Krist R.
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Veloutsou, Cleopatra
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Vermeulen, Christophe
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Wooldridge, Barbara Ross
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The journal of consumer marketing
The journal of product & brand management
43
Journal of retailing and consumer services
28
Journal of business research : JBR
27
The journal of brand management : an international journal
25
European journal of marketing : EJM
12
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
Marketing intelligence & planning
9
International journal of internet marketing and advertising : IJIMA
8
Journal of fashion marketing and management
7
Australasian marketing journal
6
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Global business review
5
International journal of retail and distribution management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of Indian culture and business management
4
International marketing review
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Psychology & marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Islamic marketing
3
Journal of global marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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1
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
2
Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
Saved in:
3
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
4
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
5
What type of relationship do we have with loved brands?
Fetscherin, Marc
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Saved in:
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