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~isPartOf:"The journal of consumer marketing"
~subject:"Brand evaluation"
~subject:"Konsumentenverhalten"
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Brand evaluation
Konsumentenverhalten
Brand management
52
Markenführung
52
Consumer behaviour
44
Brand image
42
Markenimage
42
Brand
28
Markenartikel
28
Beziehungsmarketing
12
Relationship marketing
12
Advertising effects
8
Werbewirkung
8
Brands
6
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising
4
Brand loyalty
4
Markentreue
4
USA
4
United States
4
Werbung
4
Brand equity
3
Brand extension
3
Brand personality
3
Branding
3
Confidence
3
Designation of origin
3
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3
Frankreich
3
Handelsmarke
3
Herkunftsbezeichnung
3
International marketing
3
Internationales Marketing
3
Markentransfer
3
Store brand
3
Vertrauen
3
Brand attitude
2
Brand awareness
2
Brand love
2
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44
Conference paper
2
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2
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English
44
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Black, William C.
2
Guzman, Francisco
2
Herrmann, Jean-Luc
2
Leone, Robert P.
2
Poon, Patrick
2
Astakhova, Marina
1
Aurand, Timothy W.
1
Bandyopadhyay, Subir
1
Beneke, Justin
1
Bhaduri, Gargi
1
Block, Martin P.
1
Blumrodt, Jens
1
Brandstätter, Marion
1
Bryson, Douglas
1
Buil, Isabel
1
Carsana, Laurence
1
Castaño, Raquel
1
Cho, Eunjoo
1
Chrysochou, Polymeros
1
Cobbs, Joe
1
Corneille, Olivier
1
Corsi, Armando
1
Cui, Geng
1
Dash, Satya Bhushan
1
De Chernatony, Leslie
1
Descotes, Raluca Mogos
1
Dianoux, Christian
1
Dorner, Florian
1
Fabrize, Robert O.
1
Ferguson, Graham
1
Fetscherin, Marc
1
Fiore, Ann Marie
1
Flanagan, John
1
Flurry, Laura Ann
1
Foscht, Thomas
1
Gendel-Guterman, Hanna
1
Gurău, Călin
1
Hai Chung Pham
1
Hamilton, Mitchell
1
Hammerl, Manfred
1
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The journal of consumer marketing
Journal of business research : JBR
394
The journal of product & brand management
286
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
International marketing review
49
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
49
SpringerLink / Bücher
48
Journal of promotion management : JPM
47
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
44
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1
Role of brand names and product types on bicultural consumers' purchase intentions
Moriuchi, Emi
;
Jackson, Paul R.
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10011616241
Saved in:
2
Promoting or protecting my brand : the identity-expression and fear-of-imitation conflict
Thomas, Veronica L.
;
Saenger, Christina
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 66-73
Persistent link: https://www.econbiz.de/10011616242
Saved in:
3
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
4
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
5
Consumer interpretation of brand prominence signals : insights for a broadened typology
Meyer, Heather M.
;
Manika, Danae
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 349-358
Persistent link: https://www.econbiz.de/10011691611
Saved in:
6
The influence of brand schematicity on the importance of product cues : self-purchasing versus gift-giving situations
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10011694837
Saved in:
7
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
8
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
9
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
10
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
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