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The journal of consumer marketing
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
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Service Value als Werttreiber : Konzepte, Messung und Steuerung
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Differentiating customer engaging behavior by targeted benefits : an empirical study
Braun, Corina
;
Batt, Verena
;
Bruhn, Manfred
;
Hadwich, …
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 528-538
Persistent link: https://www.econbiz.de/10011642245
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