//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Viral marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Viral marketing
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Brand
172
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
19
Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
17
Kundenzufriedenheit
17
Product quality
17
Produktqualität
17
USA
17
Brand love
16
Corporate Social Responsibility
16
more ...
less ...
Online availability
All
Undetermined
77
Free
3
Type of publication
All
Article
112
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
113
Aufsatz in Zeitschrift
113
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
113
Author
All
Guzman, Francisco
5
Veloutsou, Cleopatra
4
Fetscherin, Marc
3
Wallace, Elaine
3
Broyles, S. Allen
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
Morgan-Thomas, Anna
2
Vera, Jorge
2
Abratt, Russell
1
Adams, Frank G.
1
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arcand, Manon
1
Areni, Charles Scott
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Balaji, M. S.
1
Balasubramanian, Siva Kumar
1
Ballerini, Jacopo
1
Banerjee, Shubhomoy
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
1
Baudry, Damien
1
Baumgarth, Carsten
1
Becerra, Enrique P.
1
Behi, Azza Temessek
1
Behnke, Carolin
1
Beise-Zee, Rian
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of retailing and consumer services
520
Journal of business research : JBR
435
International journal of hospitality management
220
The journal of services marketing
130
Psychology & marketing
101
International journal of contemporary hospitality management
89
Journal of the Academy of Marketing Science
89
Cogent business & management
88
Journal of hospitality marketing & management
88
Journal of travel and tourism marketing
85
The journal of brand management : an international journal
84
Asia Pacific journal of marketing and logistics
82
International journal of internet marketing and advertising : IJIMA
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of retailing
77
Tourism management : research, policies, practice
72
Journal of marketing
70
The service industries journal
70
Journal of strategic marketing
69
European journal of marketing : EJM
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
61
Journal of service management
61
Marketing intelligence & planning
60
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
59
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
59
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of marketing communications
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Services marketing quarterly
55
Journal of service research : JSR
54
SpringerLink / Bücher
54
International journal of electronic marketing and retailing : IJEMR
53
The international review of retail, distribution and consumer research
53
International journal of retail & distribution management
50
Journal of internet commerce
49
International journal of retail and distribution management
48
Journal of promotion management : innovations in planning and applied research
48
Service business
48
International journal of consumer studies
47
more ...
less ...
Source
All
ECONIS (ZBW)
113
Showing
1
-
10
of
113
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
8
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
9
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
10
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->