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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Kundenservice"
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Brand management
Kundenservice
Beziehungsmarketing
3
Brand image
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Brand loyalty
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Consumer behaviour
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Customer retention
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Konsumentenverhalten
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Kundenbindung
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The journal of product & brand management
SpringerLink / Bücher
14
Journal of retailing and consumer services
7
Springer eBook Collection / Business and Economics
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Innovatives Markenmanagement
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International journal of contemporary hospitality management
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International journal of hospitality management
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Journal of Asian finance, economics and business : JAFEB
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Forschungsgruppe Konsum und Verhalten
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Gabler Edition Wissenschaft
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Gabler Research / Marken- und Produktmanagement
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International journal of economic research
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Journal of contemporary management : JMC
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Journal of international economic review
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Journal of marketing analytics : JMA
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Marken- und Produktmanagement
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Research
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Springer eBook Collection
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Strong brands, strong relationships
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The journal of brand management : an international journal
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1
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
Advertising and Consumer Psychology
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Australasian marketing journal
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Benchmarking : an international journal
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Brand management in emerging markets : theories and practice
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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