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~isPartOf:"The journal of product & brand management"
~subject:"Kundenzufriedenheit"
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Kundenzufriedenheit
Brand management
386
Markenführung
386
Consumer behaviour
308
Konsumentenverhalten
308
Brand image
307
Markenimage
307
Brand
200
Markenartikel
198
Beziehungsmarketing
101
Relationship marketing
101
Social Web
57
Social web
57
Internet marketing
47
Online-Marketing
47
Advertising effects
35
Marketing management
35
Marketingmanagement
35
Werbewirkung
35
Brand loyalty
34
Luxury goods
32
Luxusgüter
32
Emotion
31
Markentreue
25
Social media
25
Corporate Social Responsibility
23
Corporate social responsibility
23
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23
United States
22
Brand extension
21
Markentransfer
21
Viral marketing
21
Virales Marketing
21
Personality psychology
18
Persönlichkeitspsychologie
18
Confidence
17
Product quality
17
Produktqualität
17
Vertrauen
17
Brand love
16
Corporate reputation
16
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English
16
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Vera, Jorge
2
Ahmad, Fayez
1
Behi, Azza Temessek
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Bozkurt, Sıddık
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Chang, Hua
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Dwivedi, Abhishek
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Dávalos, Jorge
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Fuentes-Blasco, María
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Gil Saura, Irene
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Giovanis, Apostolos
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Gligor, David
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Guzman, Francisco
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Habachi, Salma
1
Hernani-Merino, Martin
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Hess, Jeff
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Huang, Travis K.
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Kim, Pielah
1
Libaque-Saenz, Christian Fernando
1
Lin, Kuan-Yu
1
Liu, Hancheng
1
Lu, Jinzhao
1
Matute, Jorge
1
Menidjel, Choukri
1
Moliner-Velázquez, Beatriz
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Murshed, Feisal
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Nayeem, Tahmid
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Palau i Saumell, Ramon
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Safeer, Asif Ali
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Servera-Francés, David
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Stoel, Leslie
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Story, John
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Vaidyanathan, Rajiv
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The journal of product & brand management
Journal of retailing and consumer services
43
Journal of business research : JBR
40
International journal of hospitality management
29
The journal of brand management : an international journal
24
Journal of travel and tourism marketing
21
Journal of hospitality marketing & management
16
Asia Pacific journal of marketing and logistics
13
International journal of contemporary hospitality management
11
Cogent business & management
10
Psychology & marketing
10
Services marketing quarterly
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of strategic marketing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of vacation marketing
8
The journal of services marketing
8
The service industries journal
8
Tourism management : research, policies, practice
8
European journal of marketing : EJM
7
International journal of internet marketing and advertising : IJIMA
7
Journal of Islamic marketing
7
Journal of destination marketing & management
7
Pakistan journal of commerce and social sciences
7
Global business review
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : MM
6
Nepalese journal of economics : a publication of Uniglobe College
6
Inventi impact: retailing & consumer services
5
Journal of the Academy of Marketing Science
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of event and festival management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of marketing analytics : JMA
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
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ECONIS (ZBW)
16
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16
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
3
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
4
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
5
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
6
The impact of perceived brand interactivity on customer purchases : the mediating role of perceived brand fairness and the moderating role of brand involvement
Gligor, David
;
Bozkurt, Sıddık
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10012798135
Saved in:
7
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
Saved in:
8
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
9
Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty
Menidjel, Choukri
;
Benhabib, Abderrezzak
;
Bilgihan, Anil
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 631-649
Persistent link: https://www.econbiz.de/10011801141
Saved in:
10
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
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