//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles written by one author"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Implementation"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
40
Marketingmanagement
40
Brand management
33
Markenführung
33
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
23
Markenimage
23
Brand
15
Markenartikel
15
Beziehungsmarketing
10
Relationship marketing
10
Brand communication
5
Brand meaning
5
Brand extension
4
Brand name
4
Brand performance
4
Consumer behavior
4
Corporate branding
4
Handelsmarke
4
Markentransfer
4
Market orientation
4
Marketing strategy
4
New product development
4
Produktentwicklung
4
Store brand
4
Advertising effects
3
Brand architecture
3
Brand orientation
3
Corporate culture
3
Corporate reputation
3
Erfolgsfaktor
3
Fashion
3
Fashion marketing
3
Firmenimage
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
International marketing
3
Internationales Marketing
3
more ...
less ...
Online availability
All
Undetermined
21
Free
2
Type of publication
All
Article
40
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Collection of articles written by one author
Article in journal
41
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
41
Author
All
Urde, Mats
3
Christodoulides, George
2
Pappu, Ravi
2
Abratt, Russell
1
Anh Tran Tram Truong
1
Arantola, Noora
1
Atanasova, Christina
1
Badir, Yuosre F.
1
Bal, Anjali
1
Basu, Meheli
1
Baxter, Stacey M.
1
Bhaduri, Gargi
1
Bigi, Alessandro
1
Bilgin, Pinar
1
Blair, Amanda J.
1
Bresciani, Sabrina
1
Broyles, S. Allen
1
Burnaz, Sebnem
1
Carnevale, Marina
1
Chakravorty, Devarpan
1
Chan, Anthony
1
Childers, Carla Y.
1
Chipp, Kerry Fiona
1
Cooper, Tony
1
Cuneo, Andres
1
Dion, Paul
1
Dobele, Angela R.
1
Dunes, Mathieu
1
Eppler, Martin J.
1
Foster, Brent M.
1
Fuller, Rachel
1
Greyser, Stephen A.
1
Grimm, Pamela E.
1
Guido, Gianluigi
1
Hair, Joseph F.
1
Hirvonen, Saku
1
Hu, Michael Y.
1
Ilicic, Jasmina
1
Jaufenthaler, Philipp
1
Jung, Kwon
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
258
Journal of strategic marketing
184
European journal of marketing : EJM
131
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
96
Marketing intelligence & planning
81
Journal of retailing and consumer services
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
Business horizons
52
International journal of business information systems : IJBIS
51
The marketing review
48
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International marketing review
45
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
European research studies
42
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Cogent business & management
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of business ethics : JOBE
41
Journal of marketing research : JMR
41
Games and economic behavior
40
International journal of production economics
40
International journal of technology marketing : IJTMkt
40
Journal of business economics : JBE
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Harvard-Business-Manager : das Wissen der Besten
39
Management decision : MD
37
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
2
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
3
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
Saved in:
6
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
7
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
8
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
9
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
10
An expansion of the brand and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->