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~isPartOf:"The journal of services marketing"
~isPartOf:"The service industries journal"
~person:"Bang, Nguyen"
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Beziehungsmarketing
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Consumer behaviour
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Bang, Nguyen
Klaus, Philipp
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Mattila, Anna S.
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Ha, Hong Youl
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The journal of services marketing
The service industries journal
The marketing review
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Marketing intelligence & planning
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The international journal of bank marketing : IJBM
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Asia-Pacific journal of business administration
1
Business process management journal
1
Corporate reputation review : an international journal
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Electronic markets : the international journal on networked business
1
Information technology and management
1
International journal of electronic customer relationship management : IJECRM
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International journal of market research
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
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Journal of strategic marketing
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Journal of targeting, measurement and analysis for marketing
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Technological forecasting & social change : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
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Non-targeted customers in individualistic versus collectivistic cultures
Bang, Nguyen
;
Chen, Junsong
;
Chen, Cheng-hao Steve
;
Yu, …
- In:
The service industries journal
34
(
2014
)
15
,
pp. 1199-1218
Persistent link: https://www.econbiz.de/10010492129
Saved in:
2
It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen
;
Klaus, Philipp
;
Simkin, Lyndon
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
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