//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The marketing : accounting interface"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Buchführung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Accounting
7
Rechnungswesen
7
Marketing
6
Customer accounting
1
Customer value
1
E-commerce
1
Electronic Commerce
1
Kundenwert
1
Lebenszyklus
1
Life cycle
1
Marketing management
1
Marketingmanagement
1
more ...
less ...
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Aufsatz im Buch
Glossary included
Book section
7
Language
All
English
7
Author
All
Bates, Ken
1
Burton, Jamie
1
El-Tawy, Nevine
1
Gleaves, Robin
1
Guilding, Chris
1
Halliday, Sue Vaux
1
Inglis, Robert M.
1
Kitshoff, Jan
1
McManus, Lisa
1
Phillips, Paul
1
Roberts, John H.
1
Roslender, Robin
1
Sidhu, Baljit K.
1
Tollington, Tony
1
Whittington, Mark
1
Wilson, R. M. S.
1
more ...
less ...
Published in...
All
The marketing : accounting interface
Accounting reform in transition and developing economies
26
Accounting theory ; Vol. 2
19
The Routledge handbook of accounting ethics
19
Handbook of management accounting research ; Vol. 2
18
The real life guide to accounting research : a behind the scenes view of using qualitative research methods
17
Handbook of management accounting research ; Vol. 1
16
Accounting and business economics : insights from national traditions
12
Accounting in networks
12
Context: the need for international standardisation of accounting
12
Integrated reporting : a new accounting disclosure
12
Critical histories of accounting : sinister inscriptions in the modern era
11
Entwicklungen in der Rechnungslegung : Auswirkungen im Controlling ; [Folgen der Gesetzesänderungen 2013 ; neue Bilanzierungsvorschriften ; Corporate Governance und Compliance ; Dokumentationspflichten für Controller]
11
Issues in management accounting
11
Review of management accounting research
11
Accountancy and empire : the British legacy of professional organization
10
Festschrift zum 65. Geburtstag von Dr. Norbert Lüdenbach : Fragestellungen und Perspektiven der Rechnungslegung nach HGB und IFRS
10
The Routledge companion to accounting history
10
A philosophy of management accounting : a pragmatic constructivist approach
9
Accounting, organizations, and institutions : essays in honour of Anthony Hopwood
9
Handbook of management accounting research ; Vol. 3
9
Sustainability in accounting education
9
Environmental management accounting : informational and institutional developments
8
Handbook of accounting and development
8
A global history of accounting, financial reporting and public policy: Euroasia, the Middle East and Africa
7
Accounting and corporate reporting : today and tomorrow
7
Accounting ethics education : making ethics real
7
Bilanzrecht und Kapitalmarkt : Festschrift zum 65. Geburtstag von Professor Dr. Dr. h.c. Dr. h.c. Adolf Moxter
7
Handbook of Big Data and Analytics in Accounting and Auditing
7
Pioneers of critical accounting : a celebration of the life of Tony Lowe
7
Profitability, accounting theory and methodology : the selected essays of Geoffrey Whittington
7
Rechnungslegung, Prüfung und Unternehmensbewertung : Festschrift zum 65. Geburtstag von Professor Dr. Dr. h.c. Wolfgang Ballwieser
7
The Routledge companion to accounting communication
7
Wege zur effizienten Finanzfunktion in Kreditinstituten : Compliance & Performance
7
Accounting for the public interest : perspectives on accountability, professionalism and role in society
6
Accounting theory ; Vol. 1
6
Accounting theory ; Vol. 3
6
Accounting, finance, and taxation in the Gulf countries
6
French accounting history : new contributions
6
Integration der Unternehmensrechnung : Harmonisierung - Internationale Rechnungslegung - Shareholder Value - Investitionsrechnung
6
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The marketing accounting interface : lessons and limitations
Sidhu, Baljit K.
;
Roberts, John H.
- In:
The marketing : accounting interface
,
(pp. 9-26)
.
2016
Persistent link: https://www.econbiz.de/10011442447
Saved in:
2
Exploring accounting and market orientation : an interfunctional case study
Inglis, Robert M.
- In:
The marketing : accounting interface
,
(pp. 27-50)
.
2016
Persistent link: https://www.econbiz.de/10011442450
Saved in:
3
The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine
;
Tollington, Tony
- In:
The marketing : accounting interface
,
(pp. 51-71)
.
2016
Persistent link: https://www.econbiz.de/10011442452
Saved in:
4
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
The marketing : accounting interface
,
(pp. 91-109)
.
2016
Persistent link: https://www.econbiz.de/10011442575
Saved in:
5
Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
McManus, Lisa
;
Guilding, Chris
- In:
The marketing : accounting interface
,
(pp. 111- 134)
.
2016
Persistent link: https://www.econbiz.de/10011442577
Saved in:
6
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
7
The marketing/accounting synergy : a final word but certainly not the last word
Roslender, Robin
;
Wilson, R. M. S.
- In:
The marketing : accounting interface
,
(pp. 201-211)
.
2016
Persistent link: https://www.econbiz.de/10011442650
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->