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~isPartOf:"The service industries journal"
~subject:"USA"
~subject:"Versicherung"
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Versicherung
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1961-2010
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The service industries journal
Journal of financial services marketing : JFSM
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Europäische Hochschulschriften / 5
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CRM in financial services : a practical guide to making customer relationship management work
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Geld, Banken und Versicherungen : Beiträge zum ... Symposium Geld, Banken und Versicherungen
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International journal of business and globalisation : IJBG
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The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
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Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B.
- In:
The service industries journal
12
(
1992
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
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2
The adoption of marketing by financial institutions in the UK
Hooley, Graham J.
- In:
The service industries journal
8
(
1988
)
4
,
pp. 488-500
Persistent link: https://www.econbiz.de/10001077538
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