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~isPartOf:"The silver market phenomenon : marketing and innovation in the aging society"
~person:"Kohlbacher, Florian"
~subject:"Japan"
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The silver market phenomenon : marketing and innovation in the aging society
Asia Pacific business review
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Journal of consumer behaviour : an international research review
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Silver advertising : older people in Japanese TV ads
Prieler, Michael
;
Kohlbacher, Florian
;
Hagiwara, Shigeru
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 239-247)
.
2011
Persistent link: https://www.econbiz.de/10008746322
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